That’s how easy it is to create content for companies today!
Interviews help with marketing
Creating content that is based on a list of questions
Exciting interview at selected locations of your choice
Create compelling content on the side
Content production: Using your script!
Content creation from the transcript for newsletter & social media
Tip – Use online templates for e-books
When it comes to the question of which is the best marketing strategy, the principle of content creation can provide a simple solution for many uses. With the content marketing strategy presented here, it is possible to achieve maximum impact with little time.
Interviews help with marketing
Before meeting for an interview, a few steps are necessary to be successful in content creation. Initially, it is often not clear what content is suitable for an interview. This is where a clear focus in the direction helps. What do you want to achieve by creating text content, e.g. articles?
Which target group do you want to address with your content marketing? How do you see yourself? Do you see yourself as an online company? What external perception do you want to achieve by creating content online? Before the interview, numerous questions should be prepared to enable the creation of content that can be used repeatedly and that reflects not only the expertise but also the personality of the interviewee.
Creating content that is based on a list of questions
When considering what content to create, professional marketers do a selection from business, private, emotional, and less emotional concerns. However, the questionnaire is not presented to customers until the appointment so that real reactions and spontaneous responses are obtained during the interview. Clients receive an optimized blueprint on how these will be used in content creation later.
Exciting interview at selected locations of your choice
The exciting thing about such an interview is that it is filmed immediately. When implementing this marketing strategy, choosing the appropriate location is crucial. The action location for content creation can be a hotel, a nice office, or your own home. The important thing is that video production is possible there. The video is the first shot without editing or cutting.
During content creation, it is critical that the interview atmosphere is relaxed, that the filming is done almost incidentally, and that the interview is done with spontaneity. At the same time, the quality of the filming must be excellent. This underlines the aspect of professionalism. With the created video, you have a complete film.
At the same time, you receive content material that can be used in a variety of ways after editing, e.g., for social media channels such as YouTube, Facebook, Instagram, LinkedIn.
Create compelling content on the side
You find yourself in situations throughout the day when you can casually create material on the side: Just keep your camera on during the conversations you have on Skype, Zoom, or at offline events. You can clip a small microphone to the front of your clothing and film the conversation from the side. If you don’t have a camera, use your cell phone.
If picture recording doesn’t work at first, start with a simple voice recording using a microphone. Whether you have created a video or an audio file, you can transcribe it in the second step. You can find offers to transcribe content online on Fiverr, work genius, or other digital freelancer platforms. For content creation, you upload your file to the corresponding platform.
This is transcribed for little money. This means that the content is put into written form. In this way, you receive your created content as a script. Online companies should use various channels for content distribution online. This is important while you are applying content marketing for online companies.
Content production: Using your script!
When you read through your script, you will quickly notice that some things need improvement. Therefore, the drafting needs to be revised first. You will receive an extensive text. You can refine it with additional knowledge, cross-references and / or with certain keywords that you have defined for your brand.
Create blog posts
Transcripts are best suited for blog posts. These have some positive side effects like good SEO ranking. They are permanently available online and can serve as support for your marketing strategy for a long time. The only important thing here is that you permanently have new, up-to-date content on your site that interests your readers. Make sure that your content is about 1,000 characters long.
Content creation from the transcript for newsletter & social media
Online companies profit even more from the content creation by turning their transcript into a newsletter. For this, you only require a small part of the (already) created (blog) text. You can also make a social media post out of it and publish it on Facebook and Instagram. In addition, excerpts from your video are also suitable for your YouTube channel. This is a good tactic of content marketing for companies to use.
E-books are not costly
If you’ve created some interesting recordings of significant conversations during content creation or transcribed a longer interview on a particular topic, you can make good use of these texts. An exciting strategy is to compile an e-book from them. In the e-book, you can present the most essential points of your conversations once in full length.
Tip – Use online templates for e-books
For creating the e-book, you can use some templates that are offered in the market. Moreover, there are some captivating tools online that you can download free to be more successful in applying content marketing for companies.
With them, you will be able to finish the content creation for your e-book quickly and professionally.
Conclusion
When it comes to content creation, the right marketing strategy can help you save time and money. If you want to create content, think about how you can use the text in a variety of ways before creating the content. For content creation, there is some content available that you can extract from video productions. You can already get the movies by running your cell phone camera during influential conversations. Content creation doesn’t have to be tedious, it can easily be done on the side.