You’ve probably heard the name Moosend before or read about it in glimpses and wondered—what is Moosend? Moosend is a cloud-based, user-friendly email marketing online tool used primarily by companies looking for leading features within a limited budget. It provides world-class features such as leading generation tools, state-of-the-art automation flows, and a user-friendly console, that too without a hefty price tag. In this Moosend review, you will have your questions regarding Moosend answered.
A product of a Greece-based company, Moosend along with plenty of email marketing options along with the ability to manage multiple email campaigns and mailing lists possesses the ability to become top player in the email marketing competition.
Overview
Moosend being an email marketing tool has the ability to become a serious competitor in the market that is currently occupied by other stakeholders such as Hubspot, Sender, etc. Since, September 2021, Moosend has seen a rapid rise in popularity in the US especially after it was acquired by an American software company Sitecore.
Within an affordable price tag, Moosend provides email marketing options that are convenient for freelancers and small businesses to opt for and use. However, Moosend does have some limitations as well when compared to its competitors, but the advantages clearly outweigh the disadvantages considering the affordable price tag.
What can you do with Moosend?
Moosend is a tool that is used primarily for automating email management and marketing. It enables the user to create eye-pleasing, beautiful and professional email campaigns that grasp the attention of the audience like a pro. Www.moosend.com has the following key features that are attractive to the audience.
- Pocket friendly – Moosend is quite affordable as compared to its counterparts. It provides industrial options such as SPAM and tracking, design, testing, and multi-step marketing automation workflows at an affordable price tag.
- Comprehensive Reporting – Moosend provides comprehensive and detailed reporting analysis that includes geolocation insights, information regarding email devices, and click heatmap.
- Attractive Free Plan – Moosend lets you use most of the features for free which are otherwise offered as paid by its competitors. Such options include professional email templates, automation tools, and real-time scores. The free plan also includes up to 3000 emails sends a month and 1000 subscribers.
Moosend User interface
Moosend interface is quite user friendly and that is one of the key features which attracts the users. Other key features associated with the www.moosend.com are:
- Dashboard – A user’s email marketing efforts are summarized in the dashboard. The dashboard lets you see the changes that take place in your email lists, past broadcasts, reminders, and subscribers.
- Segmentation – Moosend lets you segment your data to increase its relevance. The data of customers stored in the email is categorized based on their priority and relevancy. A maximum of 20 conditions can also be applied to include or exclude certain portions of your list. Some common segment conditions are time, contact activity, and contact information. Basic logic operations such as is not, stats with, etc., can be used to create complex segments as well.
- Importing Data in Moosend – www.moosend.com also possesses the ability to import data from various platforms easily. Some common methods to import data are through APIs, spreadsheets, manual entries, sign-up forms, etc.
- Email Builder – Custom and high quality emails can be created using the Moosend email editor tool. Many content types can be included such as articles, videos, etc.
Moosend Templates
Moosend has a great template library, which can be used to create wonderful email-based campaigns. It lets us choose a fully changeable and designer-made template which saves our time and sets up a professional email newsletter in seconds. No professional coding is required to use these predefined templates.
Email Automation with Moosend
Moosend automates the email marketing process while keeping it simple and affordable as compared to its competitors. For this purpose, several automation tools are provided by Moosend. Using the marketing tools, we can choose and schedule the events that can create automated email sends. Moosend has a library of 18 excellent and well-designed templates for email marketing automation. For example, if we have added a product that we intend to purchase in our cart, but haven’t confirmed the purchase, Moosend email tools automatically sends the reminder email to confirm the transaction. The three basic automation components are mentioned below:
- Triggers – Events that are used to promote actions
- Control steps – They are used for filtering the events
- Actions – Tasks that respond to certain triggers
Moosend Pricing
Moosend comes with the following three packages:
- Free Trial – Moosend offers a free trial for 30 days. The free trial offer comes with plenty of free attractive options and unlike many of its competitors, Moosend does not require a credit card upfront. Some of the features included in the free trial are: limeless emails, automated workflows, 1x Landing page/1x Landing form, and automated marketing. However, facilities of transactional emails, custom reporting, accountability, and strategy optimization are unavailable in the free trial plan.
- Pro – Moosend pro plan starts at $9/month. Basically, if a user keeps on using Moosend after the free trial ends, he/she has to switch to this particular plan. In addition to the features provided by the free trial, the pro plan comes with additional attractive features such as live chat support, integration with landing pages and transactional emails, etc.
- Enterprise – Enterprise is basically a custom plan which Moosend offers for its clients having more than 50,000 subscribers. The plan comes with all the options provided by the pro plan except that it also offers a strong live chat room and a dedicated IP.
What is Moosend Deliverability?
Email deliverability refers to the high percentage that emails reach the desired recipient’s inbox. Although Moosend follows plenty of best email deliverability practices, the platform still has to work hard to improve its deliverability. Out of total 249.86 emails sent, 189.431(75.82%) emails reached their desired destination, however, 53.030 (21.23%) emails ended in the spam folder, while 7.385 (2.96%) emails were lost. Based on the mentioned statistics, Moosend is ranked eighth among the twenty well-known email marketing software.
Pros and Cons
Pros
✅ Affordable and User-Friendly
✅ Provides Segmentation and Customer Support
✅ Enable easy customization and create your own templates
✅ Availability of powerful automation tools even in the free plan
✅ The detailed report is provided by powerful reporting tools and analytics
Cons
⛔ Limited pre-designed emails
⛔ Limited third-party integration
⛔ Emails sometimes end up in the spam
Conclusion
Moosend is an excellent and user-friendly tool for automating email marketing that lets its users enjoy plenty of tools in an affordable payment plan. The robust automated workflows combined with the email delivery reports and analytics offers lots of promise in automating email processes. The technical team of Moosend also possesses the necessary zeal to improve the platform, thanks to constructive comments, criticism, and feedback from its clients on different platforms. Try the free version of Moosend now and click on the banner below. Gather your Moosend experience and click on the banner below to try the free version of Moosend.
FAQs
Q) Can triggers be used in an automated workflow?
A) Yes, triggers are the first thing that needs to be configured for email automation.
Q) Can I pause my automation?
A) Moosend facilitates you by providing open-ended editing and pausing facilities, so that rethinking can be done.
Q) Does Moosend offer a free account?
A) Yes, Moosend offers a free account for small businesses and non-profit organizations.