Video Content Marketing
Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos.
When done well, video can be a powerful way for a brand to spread its message in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.
Examples of video content marketing include:
Explainer videos
Product videos
Social media videos
Product demo videos
Documentary videos
Crowdfunding videos
Testimonial videos
How-to videos
Infographic videos
Email videos
Interactive videos
Thank-you videos
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